Modix Insight


CES 2018

Exploring advanced automotive tech

Exploring advanced automotive tech at CES 2018

Organised by the Consumer Technology Association and running from Tuesday 9th – Friday 12th January 2018 in Las Vegas, Nevada, USA, this year’s Consumer Electronics Show – more commonly known as CES – end this week, and we’ve been exploring the latest gadgets, concept cars, self-driving tech and connected vehicles.

Putting on a huge display to attract the world’s business leaders and pioneering thinkers, CES is the biggest consumer technology show on the planet, introducing us to a generous dose of game-changing innovation. It’s also one of USA Today’s 10 Best Automotive Shows and is at the centre of making cars safer and drivers more connected – but how do these huge unveilings impact our industry?

Well, last year’s show was attended by more than 184,000 people showcasing 4,000 exhibiting companies and 1,200 speakers, making it undoubtedly the world’s most influential tech event and highlighting how many eyes are on this global stage. This year’s was even bigger, and information on the event and its exhibits will filter down to millions of people on the planet!

At this year’s gadget extravaganza, the world was introduced to everything from 8K televisions and connected fridges to laptops and self-driving cars, even a rollable OLED TV from LG. A raft of new smartphones and ultra-thin laptops from a wide range of manufacturers emerged too, as well as robotic dogs, an underwater drone, a smartwatch that can be recharged by the sun, a selfie-taking drone that collapses down into a phone case and even a portable IMAX screen!

And then we get to the best bits as far as we’re concerned here at Modix – in the automotive announcements were BYTON’s electric concept car, an SUV launching in late 2019, and new creations from Toyota, Hyundai, Kia and Nissan to name a few. Explore this year’s new product launches right here.

These advancements in technology, most significantly for us in the automotive industry, completely transform the user experience, when going through the buying experience and also driving day-to-day. These concept cars will one day be on our roads in some form, and we’ve got to get ready for that, making sure we’re up-to-date with changes in our industry, such as driverless cars and advanced in-car technology – and our means of buying needs to be up to standard too, with more and more people conducting most of their research online. Are you ready for this new technology to reach your dealership?

We have a whole host of innovative creations in the Modix toolbox to help you take steps forward – have you explored our latest products? With tools to help you with Search Marketing, Imagery, Websites and Vehicle Locators, our cutting-edge products are here to keep your dealership ahead of the your competitors.

CES is an annual reminder that technology is changing at such a quick rate that it’s important to keep with the times and stay ahead of the curve where possible. With Modix, you have the ability to do exactly that. With our finger on the pulse of innovation, we’ll keep you up-to-date with the industry so you’ll never be left behind. Get in touch today to find out more.