In the information age, data has become invaluable to businesses. We can now collect, store and process vast quantities of data which enable better products and optimised experiences. But as we capitalise on this data for the purpose of innovation, we must also be conscious and respectful of the people who make up this data.
An individual’s privacy is a fundamental right, taking precedence over any such benefit that would come at the expense of this right. And this is the purpose of data protection regulations. They ensure that these privacy rights are recognised and protected.
The European Union is about to implement one of the most significant global data protection laws through the General Data Protection Regulation which will come into enforcement on 25 May 2018. At its core, the GDPR aims to give EU citizens more insight into and control over their personal data. By standardising data protection, the GDPR will provide the ‘guardrails’ by which businesses can utilise personal data while respecting the rights of data subjects.
Transparency on how, why and what personal data is collected and used is a fundamental theme of the GDPR. In the case of websites, data controllers (the entity that determines how and why personal data is processed) are responsible for notifying website visitors on how their data is going to be used before it is collected.
Modix’s Commitment to GDPR Compliancy
As a data ‘processor’ (an entity who processes data on the behalf of our clients) for our Automotive Clients, Modix is fully committed to meeting the standards of the GDPR and becoming compliant by 25 May 2018. To accomplish this, we assembled a cross-functional team that represents all data collection areas of the business. This team is ensuring Modix complies with the GDPR and that data transparency is a key component of our client partnerships.
As part of Cox Automotive Group, Modix has access to an experienced team of international legal consultants. This support helps to ensure our compliance across all EU countries and positions us to respond and react to further compliance measures in the future.
You can read this blog post to learn more about the GDPR and how it applies to your business.